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This ad for the 2012 Sana Safinaz designer lawn collection is by far the most disgusting thing I have seen so far. I thought designer lawn itself couldn’t fall low enough, what with the huge carbon footprint involved in the making of this useless fabric, but Sana Safinaz’s distasteful campaign takes social injustice to a whole new level. This lawn suit costs more than what the coolie earns in a month to support an entire family. I would like to know how much he was paid for this indignity. This campaign is a stark reminder of where our society is headed: to schizophrenic discord between the masses and the classes. And then our liberal armchair critics can’t stop whining about the poor overruning any good thing in this country and religious fanaticism on the rise. You know what? While Sana Safinaz is using a poor old coolie to carry around an LV bag for a Rs. 7,500 lawn wearing stick insect of a woman, the religious fanatics are holding their mehfil-e-milaads where there is free food and milk for one and all, a chance to win Umrah tickets and also an opportunity for the attendants’ children to get free education.
I don’t know about you but I know for sure who gets the general approval of the masses. And when masses become mobs…well. We know what happens then.